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ON
TRADEMARKS
Trademarks
are the
intersection of consumer protection and
intellectual property law. They are meant to protect your
investment in making a distinctive brand that uniquely identifies your
goods as coming from you. Trademark law protects you from others
who would steal your brand and sell their products under your
mark. Trademark rights come originally from the old English
common law, but have been codified in U. S. Federal Law. While
simply using a brand in commerce is often enough for you to develop
some trademark rights in your brand, Federal Registration of your
trademark gives you some serious advantages over ordinary common law
trademark rights.
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