Trademarks are the intersection of consumer protection and intellectual property law. They are meant to protect your investment in making a distinctive brand that uniquely identifies your goods as coming from you. Trademark law protects you from others who would steal your brand and sell their products under your mark. Trademark rights come originally from the old English common law, but have been codified in U. S. Federal Law. While simply using a brand in commerce is often enough for you to develop some trademark rights in your brand, Federal Registration of your trademark gives you some serious advantages over ordinary common law trademark rights.